Marketing Director | Digital Growth & Revenue Strategy
Overview
Results-driven Marketing Director with 6+ years of experience scaling digital audiences, increasing revenue, and leading high-performing marketing teams. Proven ability to combine creative content, paid media, and data-driven strategy to deliver measurable business growth.
Key Achievements
- Scaled Instagram from 7K → 48.5K followers
- Grew TikTok to 43K followers in under 4 months
- Increased YouTube from 800 → 3K+ subscribers and achieved monetization
- Generated 10M+ views through major media collaborations
- Consistently drove in-store sales through targeted campaigns
Expertise
- Digital Marketing Strategy
- Social Media Growth & Management
- Paid Advertising (Meta & Google Ads)
- Content Creation (Video, Photography, Graphics)
- Campaign Planning & Execution
- SEO & Website Management
- Team Leadership & Marketing Operations
- AI-Driven Marketing & Optimization
Professional Experience
Marketing Director & Social Media Manager
Shady Maple (Smorgasbord, Farm Market, Gift Shop)
4 Years
- Promoted to Marketing Director within 4 months
- Lead marketing strategy across multiple high-traffic brands
- Manage marketing team and oversee full campaign execution
- Drive growth across all digital platforms and paid channels
- Execute high-impact collaborations with national & international media
Social Media Manager
Weaver’s Orchard
2 Years
- Doubled Instagram following through strategic content
- Created photo, video, and graphic content
- Launched campaigns that directly increased in-store sales
Education
Millersville University
Bachelor’s Degree, Communication Studies
GPA: 3.8
Jared Witman 