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About
I’m a marketing director with over six years of experience leading digital growth, brand strategy, and revenue-driven marketing for large, high-traffic hospitality and retail brands. My work sits at the intersection of strategy, creativity, and performance—building marketing systems that scale audiences, strengthen brands, and drive measurable business results.
I currently lead marketing strategy across multiple brands, overseeing social media, paid advertising, content production, website management, and SEO. I manage marketing teams, plan and execute integrated campaigns, and ensure every initiative is aligned with broader business goals. While I began my career in social media, my role has evolved into full-funnel marketing leadership focused on growth, efficiency, and long-term impact.
Throughout my career, I’ve grown platforms from the ground up and at scale—expanding social audiences to tens of thousands of followers, launching new channels, monetizing content, and executing campaigns that increase traffic and sales. I’ve collaborated with national and international media outlets, worked with well-known creators, and served as a primary marketing contact for local press.
I believe effective marketing is built on clear strategy, strong creative, and continuous optimization. I rely on data to guide decisions, leverage emerging tools—including AI—to improve performance, and focus on results that matter to the business, not just surface-level engagement.
This site serves as a professional overview of my experience, leadership, and approach to marketing. It reflects the work I’ve done, the impact I’ve made, and the level at which I operate as a marketing leader.
Jared Witman 